GTM expertise for teams building the future of the creator economy
We’re award-winning product marketers who’ve built, scaled, and advised the world’s top creator platforms — from the inside out.
The creator economy is incredibly nuanced
Your team knows how to build great software — but connecting deeply with creators requires more than great features. It takes clarity about who you’re building for, why they’ll choose you, and how you stand out in a crowded market.
Software thinking ≠ creator thinking
Your team knows SaaS. But creators don’t shop like B2B buyers — they buy with emotion, identity, and trust. Understanding that mindset turns a great product into one creators can’t stop talking about.
"Creator" is too broad
The creator economy isn’t one audience — it’s dozens of them. To grow, you need to define which type of creator you’re built for, align your team around that customer, and tailor every touchpoint to them.
Standing out is getting harder
As more companies enter the creator space, differentiation matters more than ever. You need a clear story, distinct positioning, and proof of the unique value only your platform can deliver.
We've sat on every side of the
creator table
We’ve worked inside the world’s best creator companies, we’re creators ourselves, and we work one-on-one with creators every day. That mix gives us a rare perspective — we understand this audience and space deeply. After studying thousands of creator businesses from the inside, we’ve built our own, and now we help others do the same with data-backed strategies that work.
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Tamara Grominsky & Aurora Lumi
Creator tools & platforms we've advised:
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We help tech companies think like creators
We bridge the gap between software logic and creator intuition — helping you design, position, and launch products that resonate on both a strategic and emotional level.
Audience Intelligence
We run qualitative research with real creators, combining insight from our own community and client network to go beyond your own client dataset.
Pricing & Packaging
We refine your pricing and packaging to reflect how creators actually buy — simple, transparent, and flexible. Whether it’s plan structure, value tiers, or feature naming, we’ll help you design offers that convert.
Segments & Personas
We turn creator research and your internal data into actionable personas and audience segments — defining who your best-fit creators are, what motivates them, and how they make decisions.
Product Launch
From GTM strategy to storytelling, we help you launch new products that land with creators. Every campaign is grounded in audience insight and designed to spark both adoption and advocacy.
Messaging & Positioning
We help you translate technical products and features into stories that resonate with creators — clarifying who it’s for, why it matters, and how it fits into their workflow.
Product Adoption
We design campaigns that help creators not just try your product, but build habits around it. From onboarding flows to in-product education and community-led strategies, we focus on driving sustained engagement.
Tamara Grominsky
Tamara is an award-winning product marketer and two-time VP of Product Marketing at Kajabi and Unbounce, where she helped scale multi-million dollar SaaS businesses.
She was recognized as PMM Leader of the Year and a Top 10 PMM Coach, and today runs PMM Camp — a global community and newsletter for product marketing leaders.
Aurora Lumi
Aurora is a product marketer and strategist who’s worked inside leading creator companies like Kajabi and Thinkific, where she helped build and scale products for billion-dollar tech companies and studied how the world’s best creators run their businesses.
Today, she is the co-founder of Creator Blueprint Studio and runs My Albanian Teacher, a growing platform preserving Albanian language and culture.
